تبادل اطلاعات ریسک و سلامت

Broadcast media has a particular fascination with stories that involve risk and health crisis events—disease outbreaks, terrorist acts, and natural disasters—contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities for using communication to manage extreme events and hazardous contexts.

Risk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with a collection of chapters that reflect state-of-the-art discussion by top scholars in the field. The authors in this volume develop unique and insightful perspectives by employing the best available research on topics such as brand awareness in healthcare communication, occupational safety, climate change communication, local broadcasts of weather emergencies, terrorism, and the Ebola outbreak, among many other areas. It features analysis of new and traditional media that connects disasters, crises, risks, and public policy issues into a coherent fabric. This book bridges a substantial, but sometimes disconnected body of literature, and by doing so asks how contexts related to risk and health communication are best approached, how researchers balance scientific findings with cultural issues, and how scholars study an increasingly media-savvy society with traditional research methods.

فهرست مطالب کتاب تبادل اطلاعات ریسک و سلامت در محیط های در حال تغییر

PART I- Advances in Health Communication Research

1 Prelude: Advancing Media Research in Risk and Health Communication Contexts

2 Media Literacy and Parent–Adolescent Communication About Alcohol in Media: Effects on Adolescent Alcohol Use

3 College Students and Legalized Marijuana: Knowledge Gaps and Belief Gaps Regarding the Law and Health Effects

4 Out of Sight, Out of Mind?: Addressing Unconscious Brand Awareness in Healthcare Communication

5 Communicating Health-Related Risk and Crisis in China: State of the Field and Ways Forward

PART II- Communicating and Educating the Public and Media About Risk and Science

6 Risk Communication in Occupational Safety and Health: Reaching Diverse Audiences in an Evolving Communication Environment

7 Best Practices of “Innovator” TV Meteorologists Who Act as Climate Change Educators

8 News Coverage of Cancer Research: Does Disclosure of Scientific Uncertainty Enhance Credibility?

9 Evaluating Online Health Information Systems

PART III- Situating Theory in Risk and Health Communication Contexts

10 Examining Print Coverage of the Keystone XL Pipeline: Using the Social Amplification of Risk Framework

11 Terrorism, Risk Communication, and Pluralistic Inquiry

12 Communication Ethics for Risk, Crises, and Public Health Contexts

13 Inoculation as a Risk and Health Communication Strategy in an Evolving Media Environment

PART IV- Exploring Messages and Media During Extreme Events

14 First Alert Weather: Local Broadcasters’ Communication During Weather Emergencies

15 It’s Not Preventable, Yet You Are Responsible: Media’s Risk and Attribution Assessment of the 2012 West Nile Outbreak

16 Competing and Complementary Narratives in the Ebola Crisis