ارتباط بهداشتی از تئوری تا عمل

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields.  While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:

• Health equity
• Urban health
• New media
• Emergency and risk communication
• Strategic partnerships in health communication
• Policy communication and public advocacy
• Cultural competence
• Health literacy
• The evaluation of health communication interventions

To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e

فهرست مطالب کتاب ارتباط بهداشتی: از نظریه تا عمل

Part One: Introduction to Health Communication

Chapter 1 What Is Health Communication?
Chapter 2 Current Health Communication Theories and Issues
Chapter 3 Culture and Other Influences on Conceptions of Health and Illness
Part Two: Health Communication Approaches and Action Areas

Chapter 4 Interpersonal Communication
Chapter 5 Mass Media and New Media Communication, and Public Relations
Chapter 6 Community Mobilization and Citizen Engagement
Chapter 7 Professional Medical Communications
Chapter 8 Constituency Relations and Strategic Partnerships in Health Communication
Chapter 9 Policy Communication and Public Advocacy
Part Three: Planning, Implementing, and Evaluating a Health Communication Intervention

Chapter10 Overview of the Health Communication Planning Process
Chapter 11 Situation and Audience Analysis
Chapter 12 Identifying Communication Objectives and Strategies
Chapter 13 Designing and Implementing an Action Plan
Chapter 14 Evaluating Outcomes of Health Communication Interventions
Part Four: Case Studies and Lessons from the Field

Chapter 15 Health Communication in the United States: Case Studies and Lessons from the Field
Chapter 16 Global Health Communication: Case Studies and Lessons from the Field