مواجهه و ارتباطات بین فرهنگی

عنوان فارسی:      برخوردها و ارتباطات بین فرهنگی: آموخته های هوشی شهروندی جهانی (مدیریت بازرگانی قرن 21ام)

عنوان انگلیسی:   Cross-Cultural Exposure and Connections: Intercultural Learning for Global Citizenship (21st Century Business Management)

This new book explores the recent issue of cross-cultural management from both theoretical and research perspectives. It considers the impact of knowledge, experience, and exposure of cross-cultural differences in developing a global viewpoint and citizenship in the corporate workplace. The volume throws light on the emerging concepts of building global citizens who are willing to think beyond boundaries of place, identity, and category, and to recognize all human beings as their equals while respecting humanity’s inherent diversity.

The effective use of cross-cultural teams can provide a source of experience and innovative thinking to enhance the competitive position of organizations. However, cultural differences can interfere with the successful completion of goals in today’s multicultural global business community. To achieve project goals and avoid cultural misunderstandings, managers should be culturally sensitive and promote creativity and motivation through flexible leadership. The chapter authors in this volume look at these challenges by reviewing and conducting empirical studies, roundtables, and focus discussions.

The volume tackles a variety of issues, including enterprise resource planning (ERP), talent management, differences in individual work performances, differences in leadership styles, virtual work relationships, and much more. It looks at the challenges in establishing cross-cultural workplaces, such as the overcoming significant barriers in multi-cultural project communications and motivating project team members.

1. Cross-Cultural Management: A Theoretical and Research Perspective
2. Employees ‘Attitude Toward ERP System’s Use in Europe and India: Comparing Two TAM-Based Studies
3. Talent Management in Evolving Global Businesses: A Cross-Cultural Context
4. Difference Between Individual Work Performances in Researched Countries
5. Evolving Consumer Choices Across Cultures
6. Leading and Managing Cross-Cultural Teams: How Leadership Styles Differ Across Cultures
7. Becoming Virtually Skilled: All About Working in Cross-Cultural Virtual Teams
8. Understanding and Managing Cultural Diversity in the Workplace
9. Crossing Borders with Content Marketing